Which cinema marks its Unspiritual Television Premier this weekend? While most of us are fed up seeing the likes concerning Agneepath on Zee Cinema, Wednesday on UTV Movies or Robot on Sony Max, we expect the Hindi movie schedules to be more sorted. Repetitive schedules every hebdomad might urge the fans to switch to other channels in inquiry of new films, unless it is a film akin 3 Idiots rather DDLJ that’s beast telecasted.
But again it depends on which film is ad hoc telecasted. Films like Once Upon A Time IN Mumbai Again und so weiter Zanjeer which bombed at the box office proves to back fire for channels telecasting them unless there is no good option on TV. While most of them have opted for seeing BIGG BOSS 7 with Salman Khan or MAHABHARAT on a Sunday evening, it only goes out to prove that people do not have access to very few good films on the weekend. So while channels need to make an attempt to bring new films to improve their TRPs, they yet need to shuffle with good films in their schedule rather than frequently repeating it. Provided they do not adapt to this formula they might just end up being another Channel V. While the music channel converted itself into a youth centric channel and have got ridden of their dose regarding music, the channel had started showcasing films every morning. But then the repetitiveness of films contrived the channel to replace it with new youth centric shows. Similar was the case including MTV who instantaneous showcased films only to realise that the formula isn’t working for them.
But some channels still manage to sell old plus new releases in a very modern manner wherein they bank upon their promotional tactics to make the broadcast a hit formula. Social media, moving marketing and various contests make sure that the film, in spite of being telecasted for the millionth time will get its audience. These contests include bribing prizes like the film posters, DVDs, line and even a date with the govern star cast of the film. Hindi movie TV channels like Sony Max, Movies Okay, COLORS and Zee films are too fond about this technique of promotion. While Facebook and Twitter contests begin a few hours before the movie is broadcasted, the excitement and the moods are already set.
However with limited techniques of promotion and lack of innovation, it will be interesting to behold how these movie channels currency in their gimmicks to hold on to their viewers.